Friday, Jun 24, 2022 08:15 [IST]
Last Update: Friday, Jun 24, 2022 02:37 [IST]
Revenge travel, a phenomenon being discussed since last year, is now taking place in full flow. After the third wave Covid-19 pandemic lockdowns, we saw a surge in tourism activities across the globe. The term ‘revenge travel’ is a riff on the 1980s Chinese concept of ‘revenge spending’ , when the country saw an explosion in consumer spending after it emerged from restrictions. Now, it is used to describe the angst, bottled-up demand for travel after several months of lockdown. Hospitality industry professionals corroborate this trend.
And this year, with no lockdowns in place and no restrictions in travel or safety protocols in place, revenge tourism saw itself peak to newest heights. For Sikkim, it was a bumper season-with intense tourism activities for nearly months starting right from early May. Only unforeseen weather conditions and the resultant disruptions in transport due to the landslides and road blocks, forced the number to dwindle down.
Experts now believe that the phenomenon of “revenge travel” unfolding now can be dangerous with the fight against Covid-19 that is still underway. Although we might be exhausted, the virus is not, it’s still around. Although there’s been a general decline in the number of cases, the numbers are going up across the world. In Sikkim, the positive cases started to show up again, right on the heels of the tourist season.
Sikkim, more than ever, now needs to focus on sustainable tourism. By its very nature, tourism values the things that are most precious in our world: stunning landscapes, wildlife, history, culture and people. Tourism can be a catalyst for growth in the local economy, providing good quality jobs, opportunities for enterprise and funds for conservation. But if it is not managed well, tourism can have negative impacts on local communities and environments, creating long term problems for local residents, which can ultimately lead to the decline of tourism in the destination.
Sustainability is often related to a balanced environment. It is the process of development that satisfies the needs of the present. All of this without affecting the ability of future generations to satisfy their needs. This kind of tourism takes full account of its current and future economic, social and environmental impact. It does not only visit someplace as a tourist but, also create a positive influence in all the surrounding. There are many strong benefits to be gained from committing to sustainable tourism, the three main important points being: helping the creating environment, its economic advantages for the destination, and providing support to local communities.
Sometimes, it's not about the revenue or any other economic benefits. It's about preserving the natural resources for the future generations. Our focus on the number of footfalls should now should be shifted to protecting natural environments, wildlife and natural resources when developing and managing tourism activities; providing authentic tourist experiences that celebrate and conserve heritage and culture and most importantly, creating socio-economic benefits for local communities through employment and income earning opportunities.